The things peopleask me first.

Between $1,490 and $2,890 depending on how many pages you need, and every number is on the pricing page before you talk to me. Fixed, quoted up front, and it doesn't move once we start.

The only things that cost extra are the one-off add-ons you choose — an extra page, a brand kit, moving you off your current host — and each of those has a published price too.

There isn't, unless you want one. A care plan is optional, starts at $49 a month, and covers hosting, backups, small changes and keeping your search setup current.

Plenty of people take the files and manage it themselves, and that's genuinely fine — there's a Files Only option for exactly that. Most keep the plan because it means never thinking about the website again.

It's split in two: 50% to book your spot and start work, 50% before the site goes live. Card or bank transfer, proper invoice either way.

Because there's one of me. An agency quote covers an account manager, a designer, a developer, a project manager and an office. You're paying for the meetings between them.

I do the design, the build and the search work myself, which is also why nothing gets lost in a handover.

One to three weeks from the deposit, depending on the size. A one-page site is about a week; eight pages is about three.

I take two builds at a time and never more. That's how the timeline stays honest — you get me, not a queue.

Around half a day in total, spread over the whole project. A twenty-minute call at the start, an hour or so sending me photos and details, and a couple of short reviews while it's being built.

I write the words. You correct them where I've got your trade wrong — that's the part nobody else can do for you.

Then it takes longer, and that's normal. You're running a business. I'll chase you politely and the price doesn't change.

No, and nobody honest can. Anyone who guarantees you a position is either guessing or planning to rank you for something nobody searches for.

What I promise is the work: pages Google can actually read, a real page for each thing you do, your business details matched everywhere, your Google Business Profile set up properly, and a sitemap submitted. Then I show you the before and after numbers so you can judge it yourself.

Google usually finds and indexes a new site within a few days to a few weeks. Movement on competitive searches takes longer — think months, not days.

Your Google Business Profile often moves fastest, because local map results respond quicker than ordinary search does.

Ads are rent; search work is ownership. Ads put you at the top the moment you pay and drop you the moment you stop. Search work builds slowly and keeps working.

I don't run ads — that's someone else's trade. I'll make sure your site is worth sending traffic to before you spend a dollar on them.

Not to start. Most trades and salons get further from having a real page for each service and each area they cover than from writing articles nobody asked for.

Not necessarily. Send it to me for a free review first — I'll run twelve checks and tell you honestly whether it's worth fixing or worth replacing.

If it's worth keeping there's a $450 fix-up, quoted after the review so we both know what's actually wrong. I'll tell you straight if yours isn't one I can work with.

Not if it's done properly. The risk is real — most ranking losses after a rebuild come from changed page addresses with nothing pointing the old ones at the new ones.

I record what you rank for before we start, keep your page addresses where I can, redirect them where I can't, and check the numbers afterwards. That's the whole difference between a careful rebuild and a bad one.

Yes — $150, and you don't lose anything in the move. If your current provider is holding your domain, I'll walk you through getting it back into your own name.

Yes. The domain stays in your name, the hosting account is yours, and the files are yours. No lock-in, no licence, nothing that stops working if you stop paying me.

If we ever part ways I hand over everything and remove my access. You shouldn't need my permission to own your own business.

You'll see it on a private link while it's being built, not at the end as a surprise. Changes happen there, which is when they're cheap and easy.

Two rounds of changes are included on most packages. Beyond that it's $95 an hour and I'll tell you before the clock starts.

No. Carts, stock and shipping are a different job and I'd rather point you at someone who does them well than do a mediocre version.

Very common, and fixable. Real photos of your own work always beat stock images, so I'll tell you exactly what to take and how — usually it's a phone and better light, not a photographer.

If you've got a pile of photos already, the $90 photo tidy-up crops, colour-corrects and compresses up to twenty of them.

I'm in regional Victoria and I work with businesses anywhere in Australia. Everything runs on a phone call, email and a private preview link — I've never needed to be in the room.

Mostly trades and beauty and hair. Both have the same shape of problem: excellent work, a website that doesn't say so, and no spare evenings to fix it.

If you're neither, ask anyway. If I'm not the right person I'll say so.