How it works
No surprises.
Hi, I'm Alannah. Handing money to someone you met in a message is a leap, so here's exactly what happens from the first call to the day your site goes live — what I do, what I need from you, and why each bit matters. Twelve steps. Nothing hidden.
- How long
- 1–3 weeksFrom the day your photos arrive
- Your time
- Half a daySpread across the whole project
- The price
- FixedQuoted up front, doesn't move
- Your files
- YoursAlways. No lock-in, no exit fee
We have a call
Twenty minutes, on the phone or a video call. I ask what you do, which jobs you actually want more of, and what's not working now. There's no pitch and no slides.
- What you do
- Turn up. No prep needed.
- Why it matters
- Most websites fail because they were built to look nice instead of built to bring in a particular kind of work. I need to know which job you want more of before I design anything.
I send you a fixed price
Same day, while it's fresh. One number, exactly what's included, and the dates. It doesn't move afterwards.
- What you do
- Read it. Say yes or no. Either is fine.
- Why it matters
- You should know what something costs before you commit to it. Hourly rates that creep are how people end up nervous about emailing their own web designer.
Deposit, and we lock the dates
Half up front, half before it goes live. A one-page agreement, and your start date and go-live date confirmed in writing.
- What you do
- Sign one page. Pay the deposit. Ten minutes.
- Why it matters
- The deposit books your spot. I only take two builds at a time, which is how a date I give you stays a date I can keep.
You send me your stuff
Photos, your services and prices, your hours and the areas you cover, and your logo if you have one. Send it however suits — email, a text, a folder, a pile of photos on your phone. I'll sort it.
- What you do
- About half a day, spread across the fortnight. Photos take the longest.
- Why it matters
- This is the only part I can't do for you, and it's what makes the site yours instead of a template with your name on it. Real photos of your work beat stock every time — people can always tell.
I find out what people actually search
Before a word gets written, I look up the real phrases people type when they want what you do — and what they type in your area specifically.
- What you do
- Nothing.
- Why it matters
- This is the step most websites skip. Nobody searches "plumbing services" — they search "blocked drain" plus their town. If your site is written in your words instead of theirs, Google has nothing to match you to.
The writing is mine to worry about
All of it. Headlines, service pages, the about page, the bit at the bottom nobody enjoys writing.
- What you do
- Check the facts — prices, service names, anything I've claimed. Twenty minutes.
- Why it matters
- Writing about your own business is the job everyone puts off, and it's the reason half-finished websites sit unlaunched for years. You don't have to. You just tell me if I've got something wrong.
You see your homepage before anything else exists
I design and build the homepage first, and you get a private link the day it exists. Not a reveal at the end — a live link you can open whenever you want.
- What you do
- Look at it, on your phone as well as a computer. Tell me what you think.
- Why it matters
- If the direction's wrong we find out on day three, when it's an easy fix — not on day twelve after five more pages have been built on top of it.
I build the rest, and you can watch
The other pages, your contact form or booking link, every photo compressed so it loads fast, and the whole thing tested on a real phone rather than a narrow window on a laptop.
- What you do
- Nothing. Look at the link whenever you feel like it.
- Why it matters
- You're never left wondering how it's going or whether I've disappeared. The site is visible to you the entire time it's being made.
Two rounds of changes
You send everything you want changed, I do it, you look again. Two rounds are included in the price.
- What you do
- About half an hour. Send it as one list rather than as you spot things — it's much quicker that way.
- Why it matters
- Two rounds is genuinely enough for a site this size, and it's what keeps the price fixed. More after that is $95/hr, and almost nobody needs it.
I set you up to be found
The full list: pages Google can actually read, a real page for each service, written titles and summaries, your business details in the format Google wants, compressed images with descriptions, a sitemap submitted, your Google Business Profile filled in properly, and the whole thing loading in under two seconds on a phone.
- What you do
- Nothing, beyond giving me access to your Google listing.
- Why it matters
- A site that looks good but nobody finds is decoration. This is the half most web designers leave out, and it's why "I've got a website but it doesn't do anything" is such a common story.
It goes live
Balance paid, site live, everything submitted to Google. Once Google's been through the site — usually within a week or two — I check what's been picked up and send you the number: how many of your pages Google has saved, against how many it had before.
- What you do
- Pay the balance. Then tell people to look at it.
- Why it matters
- You get a real measurement on day one rather than a vague promise that things will improve. You can check the number yourself.
It stays looked after — or it doesn't
From $49 a month: hosting, backups, changes when your prices or hours move, new photos added, a check on the search setup every quarter, and a one-page report each month. Three months minimum, then cancel any time. Or don't take it — the files are yours either way.
- What you do
- Message me when something changes. That's it.
- Why it matters
- Websites go stale quietly. Prices change, hours change, Google changes. You've got a business to run and it shouldn't be your job to remember any of that.
Worth saying plainly
I can't promise younumber one on Google.
Nobody honestly can, and anyone who does is guessing. Google changes, your competitors move, and none of it is in my control.
What I can promise is the work. Every item on that list, done properly, with the before-and-after numbers handed to you so you can check them yourself. That's the part I control, and that's the part you're paying for.
The things people don't like to ask
Fair questions.
What if I don't have any decent photos?
Very common, and fixable. I'll tell you exactly what to take and how — it's usually your phone, half an hour, and better light than you'd think. If that's genuinely not possible we'll design around it, but real photos always win, so it's worth the half hour.
What if I don't have a logo?
Then I'll make you a wordmark — your business name set properly, which is all most businesses actually need. It's included, not an extra.
What if I hate it?
You'll have seen the homepage on day three, before anything else was built, so it shouldn't get that far. If the direction is wrong at that point, changing it is cheap and quick — that's exactly why I show you early rather than at the end.
What if I get busy and go quiet?
It happens, and it's fine. I'll hold your spot for a couple of weeks and tell you the date after which we'd need to find a new go-live day. No guilt-tripping, no lost deposit.
What if I want to leave later?
Take your files and go. The domain is in your name, the site is yours, and there's no exit fee and nothing to unpick. That's the whole reason the monthly plan is optional — it should be something you keep because it's useful, not because you're stuck.
Do you actually build it, or does someone overseas?
I build it. Every page. You'll be dealing with me from the first call to the last message — there's no account manager and nothing gets handed to anyone else.
Start here
Send me your site.I'll tell you what I see.
Free, no obligation, and you'll get something useful out of it whether or not you ever hire me. Haven't got a site yet? Even easier — book the call and we'll work out what you need.