Websites for salons, lash techs & hairdressers
Your Instagramcan't beGoogled.
I build websites for salons, lash and brow techs, hairdressers and nail studios — with a booking link that works at eleven at night and a service list Google can actually read. One person, fixed price, live in two weeks.
See if any of this sounds like your week.
Sound familiar?
Any of this you?
- Someone searched "lash extensions" and your town last night. You weren't there. Three other studios were.
- Your price list is a picture. Google can't read a picture, so as far as it knows you don't do balayage.
- Every booking costs you a conversation. "DM me for availability" only works while you're awake.
- You have sixty-odd five-star reviews and not one of them is on your website.
- Your Linktree is doing a job a website should be doing.
- New clients want to know what it costs before they message you. They can't find out, so they don't message.
- A quiet Tuesday costs you a few hundred dollars and there's nothing on your site that could have filled it.
- Your work is genuinely beautiful and the only people seeing it already follow you.
None of it feels urgent on its own. Here's what it adds up to over a year.
What it's costing
Do the sum yourself.
Your numbers, not mine. The maths in beauty is kinder than most people realise, because clients come back.
- One appointment
- $150A fill, a cut and colour, a set
- One regular client
- $1,000+Across a year, if she rebooks
- One empty chair
- GoneA quiet Tuesday can't be sold later
- The website
- $1,990Once. Not monthly.
Two new regulars covers the whole build. And the bookings that arrive at eleven at night — the ones you're currently losing because nobody was awake to answer a DM — cost you nothing to take.
That's the problem. Here's what I'd actually build you.
What I build for salons
The bits thatactually matter.
Online booking on every page
Linked from the top, the bottom and every service. Works at 11pm, works on a Sunday, works while you're with a client.
Your services as real text
Every treatment written out with prices, so Google finally knows what you offer. This one change is usually the whole reason you're invisible.
Your Google reviews, live on the page
Pulled in automatically and updating themselves. Your strongest asset, currently doing nothing for anyone who lands on the site.
Your Instagram feed, embedded
So the site stays current without you ever touching it. You post once, it appears in both places.
Your Google listing done properly
Hours, every service, booking link, fresh photos — plus a simple system for asking clients for reviews after each appointment.
A gallery that does the work justice
Fast-loading, full-width, built to be looked at on a phone. Because that's where every single one of your clients is.
Want to know exactly what happens? Every step from the first call to going live, and what I need from you.
How it worksAnd by now you're wondering who else I've done this for. Reasonable.
Recent work
Straight with you.
My first salon builds are underway and none of them are live yet. I'd rather tell you that than show you someone else's work or a stock template.
Judge me on the review instead.
Send me your site — or your Instagram, if a site is all you're missing — and I'll run twelve checks and write up exactly what I'd do and why. Free, no obligation, and you'll see how I think before you spend anything.
Some of what I find you'll be able to fix yourself in an afternoon. I'll tell you which bits those are.
So — the bit you've been scrolling for.
What it costs
Prices, openly.
Fixed, quoted up front, and they don't move once we start. Half to begin, half before it goes live.
Good for a solo tech working from home or renting a chair.
Services, prices, gallery, booking and live reviews. What most salons need.
Adds a page per treatment. Best if you offer a wide menu.
Looking after it afterwards is from $49 a month — hosting, price and hours updates, new photos added, and a check on the search setup every quarter. Three months minimum, then cancel whenever. Or take the files and go; they're yours either way.
Nothing to decide today.
Start here
Send me your site.I'll tell you what I see.
Free, no obligation, and you'll get something useful out of it whether or not you ever hire me. I'll run twelve checks and write up what I find in plain English — including the fixes you can do yourself without me.
No website yet? Easier again. Book the call and we'll work out what you need.